T-mobile

Dance was a Guerrilla or ‘flash mob’ event which took place on January 15 2009 at Liverpool station. There were a lot of dancers which were discussed to blend in with the commuters. Music was suddenly played through speakers and hidden cameras filmed everything.

 ‘T-Mobile has strong history of innovation when it comes to product development and customer services, but now with this campaign were making an even bolder statement about the power of sharing, so everyone knows what T-Mobile stands for’ – Lysa hardy.

 I agree with this quote I believe that this campaign could have gone very wrong. If one of the cameras were detected then it could have spoilt everything. The fact that it was unexpected made the campaign so much better. People were getting their phones out to video it and ring friend and family about it was a very clever way to important it is to share. The advert shows that T-Mobile is the way to do this.

‘Dancing brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family’s’ – Lysa Hardy.

The advert makes you smile and when you see it and it is that unexpected and shocking that you keep it in your head. As people have done what was the aim of the advert makes people more interested in the campaign. I think that the campaign did a very good job and worked very well. 

Date Rape Awareness

The date rape awareness umbrella was a clever idea where, when bar drinker’s weren’t looking, cocktail umbrellas were put into drinks with a message saying ‘this is how easy it is to spike your drink’, the aim was to try get people to understand the dangers of drugs.

‘The whole idea of doing something that gets your brand to behave, be seen and be where their audience is unsurprisingly seems to work. [This campaign] is definitely more impactful than a TV awareness add that’s hardy going to engage with you whilst you’re sat on your couch.’ Liz Dewhurst

I agree with the quote in some ways I believe that TV adverts can be effective however with problems such as these I think there is more of an impact when you engage with the audience. I believe that this is a very effective way to get the point across because it is shocking. People DON’T! Keep an eye on their drinks. Buy putting the umbrella in drink gets the point over. It gets people to understand the dangers

It’s clever because it is unexpected and people are shocked when they see it. The message will stick in their head and stop getting them to leave their drinks around. It targets a big age range and it is clever how it links well with alcohol. It is something that you associate with cocktails which is a clever way to aware people.

Art and Copy

The faults that occurred during the making of the Art & Copy should always be taken into consideration and noticed forgetting when it got created because that doesn’t matter. Through the documentary, it showed a great and wide insight on some the most successful and well-known creative and talented advertisers. Starting with David Kennedy, Doyle Dane, Lee Cow, George Lois and many more. These all did beyond perfection with their work within their own advertising industry. These were legends.

I got a good idea and understanding of the underlining and meaning behind why advertising is around and what it represents after watching the movie by the story behind it. No one will ever know for sure how big the company and more importantly, successful it will become. Through the Doyle Dale Bernbach agency, there was actually only 14 people working together as a team in the 1950’s. Shows small amounts can be all it needs to succeed.

Something that was thought of for the first time placing two different workers doing completely different things in the same room actually created revolution within advertising and his name was Bill Bernbach, occurring in the 1960’s. This just took things to another level making the workers get work completed to another standard and far more efficiently. When creating advertisements, it’s not all about the visual eye catching side of things. Actually clicking with the audiences and connecting with them is just as vital so there are many aspects that need to be thought about to make advertisements so effective.

From my point of view and summarizing all of this, I did find the movie very effective and open my eyes to a few new things that I didn’t really focus on before and I found that very useful for something to be able to make me do that. 

Heineken Poster Analysis

• By using character in the advertisement is a very clever way to create an emotional attachment with audiences
• The way the bottle has been placed and edited, allows you to think that drinking Heineken is a way to keep you relax
• People link relaxed with been happy which should encourage them to drink the product
• i think that droplets of condensation on the bottle shows how chilled it is and how drinking Heineken is a great way to chill out.
• it is very good how no texts has been used the image is self explanatory, as soon as you see it you get the point which is why i think its so effective.
• I believe character design is a very good way to advertise as it is a very good way to get the advert stuck in your head.   

Sour skittle poster analysis

• The way the text has been laid out really gets the point across that they are sour, it looks like an explosion which is what sour taste feels like in your mouth. 
• i find the writing slightly hard to read which might not be very good when people are looking quickly however i think you can tell automatically what the advert is advertising mainly because of the colours that you represent with skittles.
• i think skittles advertising slogan is very effective it basically tells you what you want to do. rainbow is seen as magical and everyone would want a taste of magic.

Nike Advert

This advert featuring professional American basketball star of the Lakers, Kobe ‘white hot’ Bryant is striking in many ways. Bryant is Americans top basketball player of all time, countless NBA records and achievements and therefore not only an athlete, but a star. The very fact that Kobe is branded on these American sneakers represents a high class shoe already without the knowledge that top sportswear brand Nike is the manufacture and code signer of these sneakers. Bryant challenges his audience not to ‘settle for the top’ but to push them further and take it ‘over the top’. The slogan accompanying the advert is ‘attack fast, attack strong’; representing the system which is essentially two different inserts which are supposed to help with either speed or performance. In the advert Bryant class are no normal group of people. They are essentially a handful of the successful and elite featuring top A list celebrities such as Kanye West, Serena Williams and Richard Branson. Yet none of these celebrities are pampered or treated highly, Bryant speaks to them sometimes even condescendingly.

Jess Bennett quoted – “it’s a delight to watch how over the top and ridiculous the ‘system’ is. It’s a form of Meta advertising, which proves successful because it grants the viewer a certain level of intelligence and understanding. Celebrities as real people? That’s great. Celebrities as real people and a sense of humour even better. Celebrities who engage in humorous self – deprecation best of all

In my opinion I believe that the celebrities in this advert is what makes the advert stand out and why it works so well. It’s entertaining and humorous yet has the underlying, message in every sentence, buy this product, it is the best. What’s better way to prove your point by suggesting that the elite group each on top of their own fortes believe too that this is the best product for skill and performance? Almost suggesting if you buy this shoe, you too could be on top with the rest of them. I think it’s a clever way to link everyone together and force the point that it’s not just for one person it’s for everyone.

My Chosen brand – Bel

I have chosen Bel for my context of practice module.

‘Bel, the world specialist in single-serving cheese portions, possesses a unique brand portfolio comprised of 5 core global brands, including The Laughing Cow, Mini Babybel, Kiri, Leerdammer, and Boursin, 8 international brands like Apéricube and Picon, and 17 national brands. In all, the Group has 30 brands adapted to various diets and eating habits around the world.’ - http://content.belgroup.nl/documents/downloads/bel-group-business-report-2011.pdf.#

The company Bel has been established since 1952, the company was created in Paris, Bel is well known for creating individual portions of cheese.

“Bel’s mission is to share smiles with families through the pleasure of dairy goodness. It’s a demanding mission undertaken by 11,400 employees who are guided by the Group’s five core values: ethics, innovation, enthusiasm, competence, and cohesion.” -http://content.belgroup.nl/documents/downloads/bel-group-business-report-2011.pdf

Bel has 5 main core principles

Packaging

Print Ads



TV advertising


Website advertising