Date Rape Awareness

The date rape awareness umbrella was a clever idea where, when bar drinker’s weren’t looking, cocktail umbrellas were put into drinks with a message saying ‘this is how easy it is to spike your drink’, the aim was to try get people to understand the dangers of drugs.

‘The whole idea of doing something that gets your brand to behave, be seen and be where their audience is unsurprisingly seems to work. [This campaign] is definitely more impactful than a TV awareness add that’s hardy going to engage with you whilst you’re sat on your couch.’ Liz Dewhurst

I agree with the quote in some ways I believe that TV adverts can be effective however with problems such as these I think there is more of an impact when you engage with the audience. I believe that this is a very effective way to get the point across because it is shocking. People DON’T! Keep an eye on their drinks. Buy putting the umbrella in drink gets the point over. It gets people to understand the dangers

It’s clever because it is unexpected and people are shocked when they see it. The message will stick in their head and stop getting them to leave their drinks around. It targets a big age range and it is clever how it links well with alcohol. It is something that you associate with cocktails which is a clever way to aware people.