Art and Copy

The faults that occurred during the making of the Art & Copy should always be taken into consideration and noticed forgetting when it got created because that doesn’t matter. Through the documentary, it showed a great and wide insight on some the most successful and well-known creative and talented advertisers. Starting with David Kennedy, Doyle Dane, Lee Cow, George Lois and many more. These all did beyond perfection with their work within their own advertising industry. These were legends.

I got a good idea and understanding of the underlining and meaning behind why advertising is around and what it represents after watching the movie by the story behind it. No one will ever know for sure how big the company and more importantly, successful it will become. Through the Doyle Dale Bernbach agency, there was actually only 14 people working together as a team in the 1950’s. Shows small amounts can be all it needs to succeed.

Something that was thought of for the first time placing two different workers doing completely different things in the same room actually created revolution within advertising and his name was Bill Bernbach, occurring in the 1960’s. This just took things to another level making the workers get work completed to another standard and far more efficiently. When creating advertisements, it’s not all about the visual eye catching side of things. Actually clicking with the audiences and connecting with them is just as vital so there are many aspects that need to be thought about to make advertisements so effective.

From my point of view and summarizing all of this, I did find the movie very effective and open my eyes to a few new things that I didn’t really focus on before and I found that very useful for something to be able to make me do that.