Heineken Poster Analysis

• By using character in the advertisement is a very clever way to create an emotional attachment with audiences
• The way the bottle has been placed and edited, allows you to think that drinking Heineken is a way to keep you relax
• People link relaxed with been happy which should encourage them to drink the product
• i think that droplets of condensation on the bottle shows how chilled it is and how drinking Heineken is a great way to chill out.
• it is very good how no texts has been used the image is self explanatory, as soon as you see it you get the point which is why i think its so effective.
• I believe character design is a very good way to advertise as it is a very good way to get the advert stuck in your head.