I have chosen Bel for my context of practice
module.
‘Bel, the world specialist in single-serving
cheese portions, possesses a unique brand portfolio comprised of 5 core global
brands, including The Laughing Cow, Mini Babybel, Kiri, Leerdammer, and
Boursin, 8 international brands like Apéricube and Picon, and 17 national
brands. In all, the Group has 30 brands adapted to various diets and eating
habits around the world.’ - http://content.belgroup.nl/documents/downloads/bel-group-business-report-2011.pdf.#
The company Bel has been established since 1952, the company was created in Paris, Bel is well known for creating individual portions of cheese.
“Bel’s mission is to share smiles with families
through the pleasure of dairy goodness. It’s a demanding mission undertaken by
11,400 employees who are guided by the Group’s five core values: ethics,
innovation, enthusiasm, competence, and cohesion.”
-http://content.belgroup.nl/documents/downloads/bel-group-business-report-2011.pdf
Bel has 5 main core principles
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