T-mobile

Dance was a Guerrilla or ‘flash mob’ event which took place on January 15 2009 at Liverpool station. There were a lot of dancers which were discussed to blend in with the commuters. Music was suddenly played through speakers and hidden cameras filmed everything.

 ‘T-Mobile has strong history of innovation when it comes to product development and customer services, but now with this campaign were making an even bolder statement about the power of sharing, so everyone knows what T-Mobile stands for’ – Lysa hardy.

 I agree with this quote I believe that this campaign could have gone very wrong. If one of the cameras were detected then it could have spoilt everything. The fact that it was unexpected made the campaign so much better. People were getting their phones out to video it and ring friend and family about it was a very clever way to important it is to share. The advert shows that T-Mobile is the way to do this.

‘Dancing brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family’s’ – Lysa Hardy.

The advert makes you smile and when you see it and it is that unexpected and shocking that you keep it in your head. As people have done what was the aim of the advert makes people more interested in the campaign. I think that the campaign did a very good job and worked very well.